Event - 10 September 2019

Hawksford is organising a seminar with King & Wood Mallesons: Retail Trends and Challenges in China

According to eMarketer’s report as of June 2019, China is by far the largest e-commerce market in the world — more than three times the size of the US e-commerce market. Given its great potential in terms of population, consumer power and economic growth, China is becoming the central of global retail industry.

Challenges come along with the rapid development of China’s retail market. Apart from traditional issues for luxury brands like anti-bribery, licensing, joint venture investment and intellectual property rights, cross-border e-commerce is also becoming an inevitable challenge for modern retail development. The global growing trend of e-commerce is the major driver of China’s retail industry, accounting for almost 20% of the country’s total retail sales in 2018.

How to tackle these challenges? In this seminar, Hawksford and King & Wood Mallesons will share their insights, solutions and case studies. You will be updated with the latest regulations and laws related to the retail business, understand the current trends and challenges and find the best practice for your business in China.

Retail Trends and Challenges in China

Co-organized with:

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Event details

Date: 10 September 2019, Tuesday 
Time:  09:00 – 11:30 a.m.
Venue:  King & Wood Mallesons Shanghai office, 17/F, One ICC, 999 Huai Hai Road (M), Shanghai 
Cost:  Free of charge 
Topics include: 
  • Legal trends and new regulations about cross-border e-commerce, joint ventures, licensing, anti-bribery
  • Intellectual Property (IP) issues in China
  • New retail development in China: cross-border e-commerce vs. traditional investment

*Light refreshment is served.

Why you should join the event?

By joining the webinar, you can:

  • Understand the legal implication of e-commerce laws and IP issues in China
  • Learn the revolution of Chinese consumer market and find what business models and marketing strategies survive from fierce competition
  • Grasp the trends of cross-border e-commerce development in luxury and fashion industries and gain insights on future development on Chinese retail business


Fabio Stella, China Head of Sales and Business Development, Hawksford

Fabio graduated in International Law, business and politics before moving to China in 2012 for a course on Intellectual Property and Foreign Direct Investment at Peking University. He started his career at the China-Italy Chamber of Commerce and managed Guangzhou & Shenzhen offices during 2014-18. Now based in Shanghai, he looks after China’s Business Development activities.

Chen Bing, Partner, King & Wood Mallesons

Bing represented both international clients and large domestic companies in M&A and foreign direct investment deals, providing legal services and overall solutions covering deal structure initiation, participation of key deal decision making, negotiation, draft and implementation of transaction documentation, and company operation. Prior to joining King & Wood Mallesons, Bing worked at Pillsbury Winthrop Shaw Pittman LLP as a legal consultant where he mainly provided advice to international companies on market-entry strategies and on the acquisition of prominent domestic companies in China.

Ding Xianjie, Partner, King & Wood Mallesons

With over 20 years of engaging in China IP consultation, Xianjie is a patent attorney and trademark attorney as well as a senior engineer in information science, specializes in intellectual property matters, including national and international patent and trademark searches, applications and prosecutions, due diligence, IP audit, licensing and IPR assignment, IP management, as well as alternative dispute resolutions, consulting on IP strategies, and IP portfolio management. Xianjie is a member of All China Patent Agent Association, member of International Trademark Association and its multiple professional committees, and the chair of the Editorial Board of the INTA China Bulletin. He is also counsel of Shanghai Pudong Intellectual Property Protection Association.

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