Hawksford is recognised at national branding awards

The Transform Awards, which are run by Communicate magazine, are the UK's leading awards that recognise, benchmark and celebrate excellence in brand transformation. The awards provide an opportunity for all staff, at companies and agencies alike, to see their efforts recognised and to celebrate excellence in rebranding. The winners were announced at a gala dinner in London on Wednesday night (21 March).

Hawksford chief executive, Peter Murley, said: 'We are delighted to have been recognised with a Silver Award at last night's event; it is great for our brand to be recognised as
strong and innovative amongst those of our peers in the financial services sector.

'We re-branded in 2011, creating a new series of sub-brands, following findings of
our in-depth client research.  The corporate brand imagery Hawksford has adopted is refreshingly different to the traditional corporate imagery promoted throughout the trust sector. It is our brand and client philosophy that helps Hawksford to stand out from the crowd,' concluded Mr Murley.

Early in 2011, Hawksford, previously Hawksford International, commissioned a significant piece of client research, with the results informing a well-considered brand refresh.  This brand refresh, which was developed with MerchantCantos, was shortlisted for the Best Brand award at the 2011 Jersey CIM awards.

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