Areas of Expertise
- Strategic communications
- Brand and Marketing
- Digital, social and campaign delivery
Cherith is responsible for the overall group marketing strategy including brand, media relations, communications, event and sponsorship strategy and digital marketing.
Prior to Hawksford, Cherith worked in brand-building marketing positions within banking, finance and higher education. She worked on the launch and integration of a major award-winning culture change programme across RBS and its 120,000 employees which revived focus on the customer and increased employee engagement. She also worked for The University of Cambridge and from experience there has a firm knowledge of innovative digital and event management practices.
Qualifications & Memberships
- The Marketing Society
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