Areas of Expertise
- Strategic marketing, business development and communications
- Brand strategy
- New Business integrations
Cherith is responsible for helping our international teams to achieve sustainable growth through awareness, demand generation and sales enablement of the highest quality. Cherith has sales planning and oversight for the Group, and manages a global team in Jersey, London, China, Singapore and Hong Kong in the design and delivery of marketing activity and campaigns.
Prior to Hawksford, Cherith worked in brand-building marketing positions within banking, finance and higher education including the launch of a major award-winning culture change programme across RBS and its 120,000 employees, and various marketing campaigns for the University of Cambridge.
Qualifications & Memberships
- The Marketing Society
- Council member for the Jersey Good Business Charter
- Shortlisted as Marketing/BD Director of the year in Citywealth Brand Management and Reputation Awards 2018
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