Area of expertise

  • Trade & Business Development in Asian Markets
  • Entry Strategies in APAC
  • Manufacturing Operations
  • German Cross-Border Trade


Sebastian is part of the Sales and Business Development team in China, in charge of Hawksford German Desk.

He graduated in communication and culture science with enrolments at Universities in Germany, Poland and China before permanently moving to Shanghai in 2014. Sebastian started his career at BHS Corrugated, a German world market leader in manufacturing of corrugated packaging machinery, where he worked out plans to support the company in launching new product and extending its market share in China and India. He assists clients daily and acts as a bridge between clients, our back office team and third parties in order to establish and grow their business in China.

Prior to Hawksford, Sebastian worked at RELX Group, supporting local and international machine manufacturers to market their products and technologies to the Chinese as well as international markets, mainly through platforms such as Exhibitions or Roadshows.

Qualifications and memberships

  • Master’s degree in Communication Science, German Language & Literature
  • China Business Administration Course Certification of Jiao-Tong-University Shanghai

Notable achievements

  • Appointed delegate and ambassador for the Federal Republic of Germany at One Young World - The Global Community For Young Leaders
  • Development and setup of Hawksford German Desk to serve German speaking business community in Asia
  • Karting race champion with more than 50 competitions wins on a national level in Germany