Area of expertise
- Marketing automation and CRM
- Digital marketing
- Digital platforms
- Marketing strategy
- Marketing analytics
- Project management
- Experience in financial services, higher education, real estate and sports sectors
Responsibilities
Reporting to the Group Head of Marketing, Anthony is primarily responsible for Hawksford’s digital strategy. This includes the management of the digital marketing team and responsibility for improving the usability, user experience, design, lead generation and conversion optimisation of Hawksford’s websites. He is also responsible for the optimisation and oversight of all digital response channels, lead generation and search engine optimisation tools and techniques. Plus, ownership of the HubSpot marketing automation tool and the CMS platform and championing best practices of HubSpot CRM throughout Hawksford.
Qualifications
- IDM Diploma in Digital Marketing
Associated colleagues.
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