Serene Lim

Associate Director, Business Development

Expertise

Serene brings over 10 years of corporate, banking and securitisation expertise to Hawksford and joins the Singapore office from TMF. She has extensive expertise in capital markets, structured finance as well as trust structuring and succession planning for Singapore BVI and Cayman Trusts. She also sits as a secretary at the STEP Singapore branch.


Serene’s primary focus will be to develop and build relationships with clients, partners and intermediaries in Singapore and drive growth within Hawksford’s trust and corporate business.

Responsibilities

  • Working closely with the Managing Director of Asia to drive business growth
  • Involvement in business development activities and fostering close relationships with intermediaries and strategic partners
  • Working closely with local and global Business Development Teams in sales and marketing opportunities and assisting them in converting pipelines
  • Working closely with Legal and Compliance teams to ensure onboarding of new clients and structures meet regulatory and audit requirements
  • Ensuring prospects are compliant and fully-on-boarded via an on-boarding process
  • Conducting trainings and presentations for local strategic partners and intermediaries in English and Mandarin

Qualifications & Memberships

  • FICS Certification
  • WMI Advanced Certificate in Trust Services (2013)
  • WMI Certificate in Trust Services (2011)
  • STEP Foundation Certificate and Diploma in International Trust Management
  • Central Law Training (in association with the University of Manchester Business School) (2007 to 2009)
  • Diploma in Banking and Finance – Institute of Banking and Finance, (1999 to 2001)
  • Banking Certificate – Institute of Banking and Finance, (1997 to 1998)
  • Previous role as Vice Chairman of STEP and now the Secretary of STEP Singapore
  • STEP Diploma Qualified and FICS Certification

Notable Achievements 
  • Obtained Silver Award of Excellence at WMI Advanced Certificate in Trust Services program
  • Passed with distinction in STEP Diploma in International Trust Management
  • Having the fastest average turnaround time for setting up of trusts and handing over to the TRMs while in Business Implementation Unit.
  • Advised and supported ultra-high net worth Indonesian family on their family trust to be in line with CRS.

 

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