Areas of Expertise
- Trade & Business Development in Asian Markets
- Entry Strategies in APAC
- Manufacturing Operations
- German Cross-Border Trade
Sebastian is part of the Sales and Business Development team in China, in charge of Hawksford German Desk.
He graduated in communication and culture science with enrollments at Universities in Germany, Poland and China before permanently moving to Shanghai in 2014. Sebastian started his career at BHS Corrugated, a German world market leader in manufacturing of corrugated packaging machinery, where he worked out plans to support the company in launching new product and extending its market share in China and India. He assists clients daily and acts as a bridge between clients, our back office team and third parties in order to establish and grow their business in China.
Prior to Hawksford, Sebastian worked at RELX Group, supporting local and international machine manufacturers to market their products and technologies to the Chinese as well as international markets, mainly through platforms such as Exhibitions or Roadshows.
Qualifications & Memberships
- Master’s degree in Communication Science, German Language & Literature
- China Business Administration Course Certification of Jiao-Tong-University Shanghai
Associated colleagues.Click here to view Sebastian Hoffmann's associate team.
Back to top