Marketing Executive,
Corporate

Principal accountabilities:

• Work closely with the marketing team locally and globally to develop and execute marketing campaigns and communication activities, including drafting internal and external comms, creating social media posts, coordinating with agencies for visual creation (video, graph) and paid ads promotion
• Conduct industry research and competitor analysis to support the marketing strategy planning and campaign execution
• Manage the WeChat content calendar and regularly post to increase new followers and user engagement, evaluate account performance and prepare reports with insights for improvements
• Coordinate content calendar with the China BD team to write new content (e.g. thought leadership articles, industry trends, business guides) for driving online traffic to our website and generating leads; ensure the content is up to date
• Review and localise the Chinese translation of marketing collaterals, including articles, campaign landing pages, brochures, videos, etc.
• Maintain a good relationship with the local and regional intermediaries and chambers; regularly share our content and campaigns with them
• Support the China BD team to organise online webinars or offline seminars, including inviting guest speakers, coordinating agendas and venues, drafting event announcements and distributing invitation
• Identify opportunities across channels for speaking engagement, event/content sponsorships, and other collaborations 
• Liaise with local suppliers to produce branded marketing materials
• Support the local China team or the global marketing team with ad hoc administrative requirements

Principal accountabilities:

• Bachelor’s degree or equivalent in marketing, communications, PR, journalism, or other equivalent fields
• 1-2 years’ experience in B2B marketing, media or PR field
• Hands-on experience in digital and social media marketing (e.g. WeChat, LinkedIn, SEO, website, video making) is preferred
• International experience via work/study abroad is preferred; experience of working in a multilingual/multi-culture context is preferred
• With business acumen, self-motivated and able to work proactively and solve problems with a “can-do” attitude
• Creative, flexible and detail-oriented
• Well-manned with excellent communication skills and team spirit
• High proficiency in written and spoken English and Chinese (English as working language)
• Good knowledge of MS Word, Excel, PowerPoint, SharePoint, Outlook, etc.
• Good learning capability, being able to acquire new knowledge and skills in a short time

This job description is a guide to the principal, current duties of the job. It does not form part of the contract of employment. 

To find out more or have a confidential discussion, please email china.careers@hawksford.com