Areas of Expertise

  • WOFEs
  • Trading businesses

Experience & Responsibilities

Peter Zhu who had worked over 10 years in Chinese Retailing industry during 1997 - 2006 for Adidas and IKEA. After 2008, mainly focus on the international trading business with many different countries including Italy, Spain and others. Since 2011, he has worked as a partner consultant to support FIEs to develop their businesses in China successfully.


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