Digital Marketing Executive

We are looking for a Digital Marketing Executive who will be responsible for developing, implementing and integrating digital marketing strategies in order to achieve agreed marketing and business development objectives.

Location: Singapore

The type of person we are looking for:

The successful candidate will be responsible for developing, implementing and integrating digital marketing strategies in order to achieve agreed marketing and business development objectives.

Principal accountabilities: 

  • Conduct key research into the digital activity of our target markets and audiences, understanding their digital behaviour and how we react and develop digital plans in accordance.
  • Develop, manage and implement digital marketing campaigns.
  • Analyse, monitor and optimise online campaign performance,  taking into account various sources of data and insight.
  • SEO implementation and optimisation including keyword research and content development.
  • Support the build of inbound marketing campaigns, considering Hubspot and CRM.
  • Write and manage the distribution of email marketing campaigns.
  • Plan, oversee and coordinate social media strategy, communications and campaign implementation.
  • Create custom user journey’s for specific target audiences and markets.
  • Manage and resolve day-to-day issues on websites including content updates and improvements to user journey.
  • Attain key performance indicators such as reducing the website bounce rate, and increasing conversion and engagement.
  • Liaison with digital agencies.
  • Stay up to date with latest technology and best practices.
  • Monitor competition and provide suggestions for improvement.

The knowledge and skills required:

  • Clear and concise communicator, able to explain digital strategy results and improvements coherently.
  • Analysis and problem-solving skills.
  • Good knowledge of a range of digital marketing channels and techniques.
  • Good knowledge and experience with online marketing tools such as Hubspot.
  • Experience of CRM systems, Microsoft Dynamics knowledge is preferable.
  • Editing and writing skills including the ability to devise and edit content for various digital platforms.

 To find out more or have a confidential discussion, please email careers@hawksford.com

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